Milking nostalgia for what is worth

I was born in the 80s and love all the things I grew up with. I already have a sense of déjà vu as I type this, I have probably blogged about this before. My memory fails me.

With Stranger Things kicking things off, nostalgia has spawned an entire industry. Big brands create purpose-built products that are not only featured but also later merchandised. Such product placement is also supposedly helping producers spend the required money on recreating these time periods in painstaking detail. I expect Wonder Woman 1984 to be one such juggernaut. Instances of Casio and Nike further below.

At least to my understanding, the 80s still feature as the most popular era. The economics of it- is it because those who grew up in that time are now employed and are therefore a buying power? Is it because cars and clothes from this era are the most documented with camera technology and media actively preserving everything in time. The question is how would future generations remember us, what defines the era of now?

I honestly can’t think of one redeeming thing of beauty that will tell someone in the distant future to how 2019 was different to other time periods ( perhaps other than depicting us with our heads stuck to our phones).

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Screen Shot 2019-12-25 at 11.10.48 AM

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